The amount of searches for travel planning is massive on any search engine. As always, organic traffic is the #1 traffic source for those travel companies. And, that’s possible only with strategic SEO in place. So, let me help with a super-easy SEO guide for travel blogs, bloggers, travel agencies, and SEO agencies who work for travel websites.
Just a little improvement in their SERP ranking can prove millions of dollars in their revenue. So, it’s better to optimize their blogs or websites for SEO and hence, search engine rankings.
I understand, being a travel blogger or travel agency, your must targeting audience from all parts of the world. So, it makes less sense, just ranking #1 on Google. You are likely to drive organic traffic from all over. Hence, you must be proving your SEO potential to rank top on all the popular search engines.
Understanding this, let’s take guidance from the SEO talents and experts to what still works in SEO and let the traffic flowing. So, here is your ultimate SEO guide for travel sites – travel SEO.
SEO Guide for travel blogs
Still, brands are using traditional SEO best practices. And that works, and the results will be surprising. Indeed, SEO helps most of the bloggers who leverage their blog to make their living costs and transform their lifestyle.
I’m glad to spend this whole blog post to help your effective SEO strategies to boost your travel blog SEO, more specific SEO tips for travel bloggers. If you don’t understand the significance of SEO for your travel business, then I take it as an opportunity to expose it now.
How SEO helps your travel business?
The search landscape has improved drastically in the travel industry. Hence, travel companies are mandatory to put up their significant efforts to win their organic search traffic. The organic search traffic from Google pays off the highest percentage revenue for the travel brands.
Travelers agree that they have to check too many resources before making any decision. So, Google is their best companion. By conducting a Google search, they get the best places at their cost to spend vacations.
To put it simply, here is how SEO can help your travel business –
- Getting more potential leads from search engines
- Cost-effective compared to paid marketing
- Guarantees your business growth & revenue
So, to win more organic traffic from the search engines, you have no other go. Search Engine Optimization (SEO) supports you. But, with the growing opportunities and competitions in SEO for the travel industry, make sure you must be employing the best SEO practices for travel blogs.
Typical SEO vs travel SEO
SEO is the phenomenon of proving the value of your products or services or content and relevancy for a particular web search term, moving up the ranking positions in the search engine results.
The SEO strategies remain the same for any website. But, what works for the particular niche and set of audiences, resulting in higher conversions, is critical. Not all SEO tips are effective all the time.
Optimizing your Google Maps and local SEO works well for any local service-based business that targets internet users from their locale. On the other hand, if you are promoting online courses or eBooks, you don’t much care about local SEO. You must be optimizing your site for Google top rankings for the target keywords.
Likewise, the SEO differs in its way of execution for travel websites. Most importantly, user experience and trust are the high demanding factors for any travel blog. Those being the dominant Google ranking factors, you are entitled to optimize your pages towards it. So, in this SEO guide for travel blogs, I’m more specific about the SEO tips that work well for travel websites and businesses.
Before getting into the SEO guide for travel blogs, I just wanted to remind you about the significance of a page loading speed. It’s ever crucial to make your pages load faster to compete with other travel blogs. Indeed, WordPress platforms and themes are tailored for high performance and fast loading. Make sure to host your travel websites on a reliable hosting for the expected results.
SEO Guide for travel companies
Let’s focus on the SEO basics for the travel industry that anyone can employ without multi-million dollar investments. Indeed, that’s the specialty of SEO.
On-page SEO tips for travel bloggers
On-page SEO refers to optimizing your pages to rank higher in the search engine results for the keyword it targets. However, both on-page and off-page for travel SEO work hand-in-hand to rank your entire website pages on the search engines. For now, here the best on-page SEO practices for travel websites.
Optimize your website/blog for easy access
Structure your web pages and site layout logically so as to both the users and the search engines can navigate and locate what they are looking for, with no hassle. Have a more number of pages to categorize your website gently. Have individual pages for bookings, media, daily itineraries, guides, etc.
When the amount of time the users spend on your site increases, the higher the brand credibility will be. Home page SEO much helps to improve your site’s user engagement and SEO.
Typically, the home page is an important page for any website. Especially, it is even more important for travel websites.
Most of the website owners are not leveraging the power of the homepage’s link equity and authority.
Here are some of the content you can include on your home page that appeals to the visitors.
- Nice photos of your properties, travel stories, and happy people on holidays
- Specials deals & offers on bookings, any products, etc.
- Popular content from your travel blog
- Interlink your relevant important pages with a small text
Have your meta tags (title & description) are highly related to your business nature and reflect it. Besides the text and meta description, make sure to have schema information on your site with necessary details for better rankings.
Create quality content
Incorporate a blog space to your travel website through where you can create great content and drive visitors in.
Optimize your blog content with target keywords to draw the most potential organic traffic. Place your focus keyword naturally within the first 100 words of your content to help visitors to get a rough idea about your entire content.
Keywords are the masterpiece of any on-page SEO practice for travel blogs. Essentially, your keywords must be long-tail, low-competitive, and has got good search volume. Your content must render appropriate solutions to the users searching for some information online.
Interlink the other relevant posts on your website or blog to make your content more informative. As you have entire control over internal links, link your commercial or money pages to the blog posts. But don’t overdo. Have natural anchor texts that highly relevant and tells search engines about the connection.
Use external links to connect with authority sites that are highly relevant to your content and niche, passing the more powerful link juices.
Optimize your meta tags and headings tags with more relevant phrases that users search for. Make sure the content revolves around the subject and gives in-depth information to the readers on the same topic.
You may use some writing assistant tools to make sure your content is error-free for easy reading. Don’t hesitate to proofread every content before you are presenting it to your audiences.
You must have a clear URL structure, properly categorized pages (with breadcrumbs) with eye-catchy headlines or titles.
Use multimedia & other helpful information
Just like any other niche, SEO, images, and videos are ever crucial. When it comes to travel brands, it’s more significant to include stimulating, persuasive content like visuals. Adding those, you can reduce the bounce rate and engage visitors on your site for a longer time.
Especially in travel destinations, you will be capturing stunning images and photographs. Spill it away to trigger your reader’s emotions and eager towards planning their trips for holidays.
Also, you can post local directories and other helpful information like the guide, maps, routes, etc. for particular destinations. People will find it useful and keep returning to your site often for the information. This way, you can keep your readers cliff-hanged to your travel website or blog.
Optimize for mobile searches
When it comes to SEO for travel websites, optimize it for cross-device accessibility and performance. Most of the travel readers conduct their searches through smartphones that they have handy all the time.
The mobile-first indexing update tells us that Google ranks websites that are mobile-responsive than those are not. Make sure your on-page elements load quickly on mobile devices and properly display on different screen sizes.
With limited screen space, never display annoying pop-ups, especially for mobile sessions. Optimizing your travel blog or travel business website could bring drastic improvement in your SEO and bringing overall business leads.
So, do all the best practices of an on-page SEO guide for travel blogs and bring it to live. After that, it becomes your key area to promote your content to a wider range of audiences. Here comes the off-page SEO into the rescue.
Off-page or link building for travel websites
Off-page SEO is all you do outside your website to improve your pages’ search engine rankings. Mostly, it includes promoting your content on other platforms and link building. Let me help you with some of the easy ways that I use to earn backlinks.
You can see popular travel brands offering free trips to the journal specialists and influencers for the exchange of establishment. As a travel blog, you can draw the new set of audiences and extended coverage, try this out. Let it be an organic exchange instead of paying.
This may be an expensive idea for hotel companies to offer free rooms for a group of bloggers or travel influencers for just an exchanging a backlink. Still, during the off-season, you can do this and get some press coverage and featured on popular magazines. Compensate the author or writer from any popular magazine with a full tour package. Ensure their experience is top-notch, and hence, the travel story they would create will pay you for years.
Guest posts, at times, maybe hard to achieve in the travel niche. Most of the travel bloggers would demand money from brands that seek for guest posting opportunities. If you have enough budgets, then just go ahead.
Otherwise, for others, just find lateral industries that accept guest posts for free or at your budget. Identify overlapping niches that cover a broad niche or both markets.
For an instant, you can pitch gadget blogs still on the topic travel. Like, “How a gaming bag can make your travel comfortable & organized?”
According to Ahrefs, the travel industry demands paid links than the other nine competitive niches. Though SEO is a free traffic source, paid links are still a touchy topic in SEO that exists in reality. Big brands are readily paying for link placements or mention on other travel blogs and websites. And, that becomes a cycle now demanding payment for links. It’s hard to find a free resource to earn backlinks.
The only alternative is you can create amazing content that attracts backlinks of its own. Embed surveys and statistics about the travel destinations, and tract attention that results in getting you backlinks.
Local SEO – If you have a travel business in a local region, getting backlinks from local resource pages are more powerful. In such a case, you should optimize your pages for local searches with more personalized content.
Set your Google My Business profile properly with enough information. Request your customers to drop their valuable feedback about your services or travel packages. That speaks a lot.
Technical SEO for travel websites
I’m understood you must be a novice in these areas. Still, SEO’s are made easy with valuable resources available online. Technical SEO’s are set to handle by the professional SEO’s. Here are the technical SEO factors discussed. You may refer to it, gain knowledge, and DIY knowing the risks (being a SEO beginner). Otherwise, just contract SEO experts for this hard-core SEO jobs. For example, things like handling error pages, setting crawl budget, etc. will be overwhelming.
Key takeaway – Travel SEO best practices
I’m sure; I have missed some of the effective SEO strategies that everyone uses. But, all these strategies would help you to SEO travel blogs for top rankings. On top of all the above, here are some of the hints to further fine-tune travel websites SEO.
- Keep your site pages organized and easy to navigate.
- Reduce click-depths linking important pages to your home page
- Have internal links in the footer
- Incorporate a blog with rich and consistent resources
- Create interactive content to boost site’s engagement metrics
- Use schema rich data for enhanced search engine results
- Include FAQ section in your content that answers your customer’s questions
- Build individual landing pages for the most organic keywords
- Have click-worthy SEO titles and description
- Keep track on your website data and analytics
- Concentrate on international SEO being a travel blog targeting multiple countries
- Optimize images for SEO
- Not just text SERP results, target featured snippets
- Gain featured on press release sites and magazines
- Build more niche-relevant backlinks and local citations
- Bang the Google Maps search results & positive reviews
- Start optimizing your web pages for voice searches
- Spy on your competitor’s ranking keywords & backlink profile
- Audit your website often and make sure it is healthy
- Encourage social promotions too
- Overcome travel SEO challenges with SEO tools for travel blogs
Even though you are a startup travel blogger, you can handle your SEO hassle-free with some proficient SEO tools available in the market. I often recommend choosing between SEO PowerSuite and SEMRush. Especially for keyword research, LongTailPro must be the ultimate choice. Sure, I will share my experience and review of these SEO tools for travel bloggers in further articles. Keep waiting! J.
Let’s wrap-up: SEO guide for travel blogs
Take action now irrespective of how big or small your travel website or blog is. Even big-league sites in the travel niche are not too strong, ignoring the SEO basics. Yet, Google is your competitor since it adds online hotel bookings to search results. Google also about to integrate Google Flights into hotel searches. So, to be successful, you must be competing on every front to earn organic website traffic and hence, business revenue.